What is Google Adsense?
Google uses Adsense as another method of advertising but, instead of posting ads on their own search results pages, they post ads on other private websites such as yours and mine. Google still makes money every time someone clicks on the ad but pays a commission (around 60%) to the Adsense account owner. The exact amount varies depending on the niche and specific ad. You could earn anywhere from a few cents to a few dollars per click. With the right traffic, you can really make money with Google Adsense.
Since the ads on your site might only receive a CTR (click through rate) of around 2%, you’re going to need a lot of traffic before you’re able to make any serious money with Adsense. Even if you receive $1 per click, with 100 visitors per day, on average, you’re only making $2 per day from that ad. If you’re running a blog that receives 100,000 visitors a day, you’ll make an average of $2,000 per day. But it takes some serious work to reach 100,000 visitors a day.
With more targeted traffic, such as visitors looking to buy a specific product or service, you can significantly increase your CTR and increase your revenue with a much smaller number of visitors. CTR is also dependent on the relevance and placement of the ads on your site. Here is a Google article on best practices for ad placement. Set up and start making money with Google Adsense!
How to get Google Adsense
Signing up with Adsense is simple. Again, you’ll need a Google account, which I’m sure you have by now. If you’ve been reading through the rest of the articles, you will have realized how important a Google account is. You need it for Google Analytics, Search Console, Adwords and now Adsense. And they can all have a huge positive impact on your website’s success.
Although the signup process is simple, there are a few things to consider before starting. You will need to submit your website to Google and wait for it to be approved. Some of the things that Google is looking for:
- A well established website or blog with decent traffic.
- A website or blog that is at least 3 months old (general rule of thumb).
- No pornographic, illegal or copyright violating content.
- No links to pornographic or illegal material.
- Google also doesn’t like sites that sell alcohol, firearms, drugs, tobacco or designer knock offs
- Content must be genuine and provide value.
Signing up for an account
Like I said, this part is really simple. And as long as your website follows the guidelines above, it shouldn’t have an issue with being accepted.
Go to https://www.google.com/adsense/signup and sign into your Google account. Then enter your website URL and personal information.
After you’ve created your account and entered your website information, personal information and read and agreed to Google’s terms and conditions, you’ll need to wait for approval. Often it will take 24 – 48 hours but in some cases it takes around a week. You can visit the Adsense forum to find out more information if it’s taking longer than expected.
I came across this article on what NOT to do when promoting ads. It’s worth a read because its possible that Google will ban your site from Adsense and possibly penalize it if you don’t follow the rules. Check it out here.
How to make money with Google Adsense
Once you’ve been approved, Google will email you letting you know.
Click on the “Get Started” button within the email and it will take you to your account. You may have to login again but once you do, you should see an introduction message saying “Congratulations! You can now host live ads and earn money.”
Click “Set up ads” and then check and save your personal settings. When you go back to your homepage, you’ll see an overview of all your estimated earnings.
Go to “Page level ads”, select the type of ad you want to display on your site and then scroll down and press “Get code”. Google will provide you with a snippet of code that you will need to copy and paste into the head section of every webpage you want ads displayed on. (after the <head> but before the </head>).
You can manually paste the code into the head section of every page you want your ads displayed on.
Another way to do this, if you want ads displayed on every page of your site, you can use the WordPress plugin “Insert headers and footers” and paste the code snippet into the head section. It might not look very professional on some pages though.
A third way is with the Google Adsense plugin. I didn’t have a lot of success with this method but here’s how you go about it if you want to give it a try. First back up your site. Then Install and activate the plugin, go to “Settings” – “Adsense” and then click “Get started”. Google will redirect you to a different page where you’ll need to verify your site. It does this with Google Webmaster tools (AKA Google Search Console) If you have a Google account and are already hooked up with Search Console, verification is quick and easy. If you’re already logged into your Google account, all you need to do is press “Verify”. You’ll be redirected back to your WordPress dashboard with a welcome message. You’ll then be able to make a few customizations.
I think the best bet, if you don’t have too many pages, is to paste the code manually on each page you want the ads displayed on.
Where do you find ads?
Google will automatically choose ads relevant to your site to display, so you don’t need to worry about this. You’re able to block ads from specific URLs if you go to “Allow and Block Ads” within your Adsense dashboard.
To see how your ads are doing and if they are brining in any income, you can just click on “Home” for an overview of your earnings. You can also go to “Performance reports” to see how many clicks, views, engagements, etc. your ads are getting.
Go to “Optimization” to see how to link your Adsense account with your Analytics account. You’ll also get some helpful tips on ad placement and user experience. It is a good idea to link to your Analytics account so you can more easily track everything in one place. If you notice the ads being displayed are negatively effecting your traffic flow, it might not be worth showing them on certain pages.
“Turn your passion into profit” as Google will say. Sign up today and start making money with Google Adsense just for doing what you’ve already been doing.
Like anything it will take some time to master but, with the right traffic, you can make a pretty good income.