Why quality content is so important
You need to focus on creating quality content. Original content. Google wants to reward sites with original, quality content and has made it pretty clear that they will penalize websites that try to use duplicate content.
When you make your primary focus on creating amazing content that stands out from your competition, Google wants to showcase your content by moving you up in the search rankings. And when your content is well written and provides value to your readers by intriguing their interest and helping them solve a problem, your rankings will continue to climb. Your site will see more visits (new and returning visitors), more page views, longer sessions, more social shares and a lower bounce rate. All contributing to your SEO (which we will talk about later).
How to start creating quality content
Well, before you do anything else, it’s a good idea to have a buyer persona or a target market. Who is your ideal client? Even if you’re not actually selling anything yet, who is your content targeted towards? And don’t say any and everyone. You should focus on some sort of market segmentation before pumping out a bunch of random content.
- Where do they live?
- What is their age?
- What is their gender?
- How about their occupation?
- What is their annual income?
- Do they have similar hobbies?
You don’t necessarily have to target one exact location. It could be a city, it could be a country, it could be a continent. Maybe you have an age range from 35-45. Maybe they work construction, maybe they have an office job. You could get more specific and say they are a realtor. Their annual income could be 75,000 – 100,000 USD. You might want to list 1 hobby, maybe 10. The more specific you get, the smaller your market becomes but the more targeted it becomes making it much easier to reach out and connect.
Once you have a good idea of who you want to target, you can start creating great content that will grab the attention of that market.
Of course, you’re going to want to do your research and be able to back up what you say, but you can do this as you go.
Writing catchy headlines
Focus on creating strong headlines! This is just as important as the rest of the content. If your site is ranked number 3 in Google for a specific search term, you can still over power that number 1 position with a headline that grabs the reader’s attention.
Some things to keep in mind:
- Be specific while keeping your headlines under 70 characters long. You don’t want it to get cut off in Google.
- Headlines containing the word “photo” or “photos” receive, on average, a 37% higher CTR (click through rate).
- Headlines containing the word “who” received, on average, a 22% higher CTR.
- 8-12 word headlines generally preform the best in Facebook and Twitter.
Yoast SEO will give you a preview at the bottom of each page within your WordPress dashboard. This is how your link will appear in Google Search. It will give you tips on how you can improve your on page SEO and also how to improve your page’s readability.
For more details on creating an awesome heading, check out this article by hubspot.
For more ideas on words to include in your headings, check out this article by writtent.
Make sure your headline represents the rest of the content as closely as possible. Don’t give the reader false hope. You can’t catch their attention with a headline that promises one thing and then not deliver. This is no way to create a solid name for yourself or to boost your rankings in the SERPs (search engine results pages).
Creating quality content is your foundation
After you’ve caught your reader’s attention with your professionally written headline and they’ve landed on your page, you need to keep their interest spiked. It doesn’t take long for a reader to make a judgment about a post and move on. The first paragraph is really important for this reason. Give the readers a promising and enticing introduction that reflects the heading and tells them what the rest of the post is about.
Try to implement the use of a story within your article. Readers enjoy stories, as long as they are engaging, are relevant to the rest of your blog and don’t drag on.
Focus on writing quality content over quantity. Pages with higher word counts often tend to rank better in Google search but only if they are of high quality. If you just write articles to get the words out there without considering the value, you probably won’t get anywhere. Engage yourself in an area of interest and expertise and the words will come to you. With that said, you still want to eliminate useless information or “fluff” as kiss metrics would say, and get to the point.
Working with images and videos
Enhance the reader’s experience with the use of images and / or videos in your articles. Lots of people are visual learners or just don’t want to read an endless number of words without something to break it up a little. It might also add credibility by helping you back up a statement.
There are lots of places to find quality images. A good place to start is in Google images. Just make sure you go to “search tools” – “usage rights” – “labelled for reuse” so you don’t get in trouble. Those ones are free.
If you don’t find what you’re looking for, you can search for stock images at websites such as:
The downside is that they are not original and will cost you money. Of course you can always take your own photos, or hire someone depending on your budget.
A word of caution. Don’t cheap out on images. If you can’t find the image you’re looking for on Google that you’re legally allowed to use, pay for quality images or take them yourself. Poor quality images appear pixellated, negatively affecting user interaction and SEO.
Only add images that add value and don’t overdo it with the stock photography.
Adding Youtube videos to your site
If you don’t yet have a Google account, get one. You need it to login to Youtube and create videos. You’ll also need it for a lot of the other software programs we’ll be talking about such as Google Analytics, Search Console, Adwords and Adsense. You can log into all of them with your one Google account.
- To add a video to your website, all you need to do is go to the video you want.
- Below the video, click on “Embed” and copy the code that appears.
- Go to your WordPress dashboard and choose the page to paste the code on.
Google enjoys and rewards sites that are kept up to date. If you have a blog, make sure to blog consistently and keep your readers engaged. If your readers make comments on your blogs, try to reply to them in a timely manner.
So go ahead, do your research, make sure you have your target market in mind and start creating quality content that’s worth sharing. Next up is a little run down on Google Analytics and how to get set up so you can track your visitors.